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JCPenney SimStyled Flawless by Gabrielle Union

JCPenney + Dreams in Detail + Mika Fabrication
JCPenney Backdrop and red carpet

Project Scope

Client: Dreams in Detail

Project: The SimStyled Launch Event at JCPenney, celebrating the partnership with Gabrielle Union and Larry Sims.

Our contributions included:

  • Custom Backdrop: A seamless integration of metal and wood elements, providing an elegant and sturdy focal point for the event.
  • Metal Structures: Expertly crafted to support various event components, ensuring both functionality and aesthetic appeal.
  • 3D Foam Props: Designed and fabricated to enhance the visual experience, adding depth and creativity to the setup.
  • Fabric Printing: High-quality printed materials that complemented the overall design theme.
  • Precision Fabrication: Utilizing advanced techniques in welding and cutting to achieve meticulous results.
Gabrielle Union at the JCPenney SimStyle Flawless Launch
JCPenney SimStyled Flawless - Foam Props
JCPenney SimStyled Flawless - Metal and Wood Backdrop
JCPenney SimStyled Flawless - Fabric Printing
JCPenney SimStyled Flawless - Foam Props by Mika Fab
JCPenney SimStyled Backdrop
Gabrielle Union at the JCP SimStyles Flawless Launch with our Backdrop

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